Trade fairs & Events

How to work with the french market

Trade fair assistance.

France hosts some major international trade fairs in various sectors. Participating in these trade shows represents an excellent opportunity to get a better knowledge of the French market as you get to meet potential French distributors and buyers and test the market interest.

It is also an excellent mean to evaluate the level of competition locally, and it is a perfect setting to identify and meet with strategic alliance partners.

But it is essential to come well prepared, to get the most out of your investment to attend a trade show.

Link to France can help you in several manners:
- identify and contact the right audience of potential prospects before the show
- assist you with a qualified French-speaking presence during the fair
- support you with the follow-up after the trade show.

Choose the right trade fair

Whether your company is operating within the interior design, fashion, military, food, environmental or health sectors, to name a few, France has a lot to offer when it comes to internationally renowned trade shows.

Several websites offer a good overview of trade fairs, but we can recommend you take a look here.

A helping hand

To make the best out of your presence at an international trade show in France and to reach the French audience in the most efficient way, it is a good idea to have some support during the fair.

Link to France can offer top qualified French speaking assistance. We are used to work within multiple sectors and to represent various companies.

Post trade show follow-up​

Once the trade fair is over, and depending on the number of French leads, it is a good idea to keep the correspondance in French, at least in the beginning, until your French customers feel at ease.

Link to France offers qualified assistance in this field too.